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Shocking - the bought Facebook like… by Jacky Grassman Published on August 12, 2018 Being in the Marketing Industry, working daily with Facebook Profiles, Pages and Groups; Twitter and Instagram, and the statistics surrounding them, we sometimes uncover tiny details which the average social community member would miss or not even be aware of.  One of these appalling practices we get to deal with, thank goodness not that often though, is the bought and/or fake Facebook likes.  Most people believe fake Facebook Likes to be social media obsessed “clickers”, people who simply click like because they have adopted a pshyco-like-social-media- ism.  Unfortunately that is only half of the ugly truth when it comes to Facebook-liking. The   almost   unbelievable   truth   is   that   some   companies   have   sunk   so   low   that   they   pay   for   Facebook   likes   by   the thousands.      Yes,   you   read   it,   there   are   companies   that   sell   Facebook   Likes,….   and   even   worse   there   are   companies who pay for Facebook likes.  Now   the   question   is,   is   this   illegal?      No,   it   is   not   illegal.      The   Facebook   Police   are   not   extremely   fond   of   this   practice and   do   not   seemingly   endorce   this   horrifying   performance   of   pretence   of   good   marketing,   although   once   caught out, such a company’s intergrity plumits. Why do Comanies stoop to such disgusting depths?  -  In today’s social media world, it seems as if some business owners believe that success is measured in the       amount of Facebook LIkes its Facebook Page has, whether real… or not.  -  To create a false sense of being a reputable and well established institution. Facebook   Marketing   has   become   one   of   the   easiest,   (if   you   know   your   stuff),   most   financially   viable   way   of   increasing   a   Company’s   exposure   and   therefore   has become   one   of   the   most   used   platforms   for   Advertising   worldwide.   Unfortunately   if   it   is   not   dealt   with   in   a   Professional   well   thought   through   manner,   it   can   do   more harm than good, for instance, spelling errors, bad grammar and repetative material which irritates more than advertises. Why   am   I   writing   about   the   appalling   practice   today?      Us   Marketers   do   a   lot   of   trolling   and   our   best   defence   is   to   keep   tabs   on   the   competition,   as   is   every   company’s responsibility   to   ensure   that   they   stay   abreast   of   the   competition   in   their   respective   industries;   and   it   was   during   one   of   these   strategic   fact   and   statistic   gathering projects that we happened upon one such company.  Now, how to spot a FAKER’s Facebook Page;  I am not going to bore you with the step-by-step procedure to snuff out these dracks of the business world, but will guide you trough the tell-tale clues to look for. 1 . A   company   situated   in   a   small   community   with   a   Facebook   following   of   over   10,   000,   especially   if   the   company’s   Facebook   Page   is   only   a   couple   of   months   old, of which the information is available under a Page’s Community Tab. 2 . The same company’s feed is extremely busy with very little to no responses from its community eg.  1 or 2 likes per interaction, and very few Comments. 3 . Spot   checks   on   the   company’s   “likers”   finds   them   living   in   areas   not   in   any   way   in   the   proximity   of   the   company,   and   checking   on   how   many   other   Facebook Pages they inhabit, reaching over 200.  Remember, not all the Page’s likers may be fake, so move to the most original community members. 4 . The   corresponding   Twitter   Account   has   significantly   less   followers   in   relation   to   the   Facebook   Page.   Unfortunately   for   these   undignified   transgressors,   Twitter has   a   “Fakers”   dashboard   where   these   statistics   are   publically   available.      https://fakers.statuspeople.com/Fakers/Dashboard    -   if   after   you   have   checked   all   the above steps and you are still of the opinion that a company is buying followers, the above link can be utilised to confirm your suspicions.                                                                                                   
….. and Bob’s your Uncle…… said suspicions confirmed…..  Twitter Account example Now…. why is this practice not in any way acceptable in any society. You   are   selling   your   own   company   short,   in   other   words   you   are   voicing   very   loudly   to   the   world   that   not   even   the   Company   itsself   has   faith   in   its abilities. The   business   owner’s   integrity   is   questioned   immediately   and   labelled   in   two-fold   as…..   if   he/shecan   do   that,   what   else   are   they   capable   of   and “the Crum Catcher made me do it” will simply not cut it when caught out…. If they take these types of shortcuts with their own marketing, what will they do to my Company and its image? Do   I   really   want   to   be   associated   with   such   dishonesty,   people   might   think   of   my   company   as   dishonest   simply   for   being   in   business   with   such   a company. Marketing   is   meant   soley   to   grow   your   business,   by   dabbling   in   such   underhanded   and   dispicable   practices,   you   are   completely   missing   the   point, Fake likes are not going to grow your bottom line…. “The   worst   part   is   these   are   the   same   people   who   are   tweeting   and   preaching   the   importance of integrity, authenticity, relationships, and how to build and be a human social brand”.    courtesy of www.pammarketingnut.com   This   does   unfortunately   impact   Marketing   Agencies   very   directly   as   prospective   clients   ask   the   question,   why   is   my   Facebook   Page   not   growing   like   “so- and-so’s Page, but I simply proudly answer that we are a reputable Marketer who will in no way at any time put your Company at this type of risk.  
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NICE TO MEET YOU PORTFOLIO ARTICLES
Shocking - the bought Facebook like… by Jacky Grassman Published on August 12, 2018 Being in the Marketing Industry, working daily with Facebook Profiles, Pages and Groups; Twitter and Instagram, and the statistics surrounding them, we sometimes uncover tiny details which the average social community member would miss or not even be aware of.  One of these appalling practices we get to deal with, thank goodness not that often though, is the bought and/or fake Facebook likes.  Most people believe fake Facebook Likes to be social media obsessed “clickers”, people who simply click like because they have adopted a pshyco-like-social-media- ism.  Unfortunately that is only half of the ugly truth when it comes to Facebook-liking. The   almost   unbelievable   truth   is   that   some   companies   have   sunk   so   low that   they   pay   for   Facebook   likes   by   the   thousands.      Yes,   you   read   it, there   are   companies   that   sell   Facebook   Likes,….   and   even   worse   there are companies who pay for Facebook likes.  Now   the   question   is,   is   this   illegal?      No,   it   is   not   illegal.      The   Facebook Police   are   not   extremely   fond   of   this   practice   and   do   not   seemingly endorce    this    horrifying    performance    of    pretence    of    good    marketing, although once caught out, such a company’s intergrity plumits. Why do Comanies stoop to such disgusting depths?  -  In today’s social media world, it seems as if some business owners        believe that success is measured in the amount of Facebook LIkes its     Facebook Page has, whether real… or not.  -  To create a false sense of being a reputable and well established      institution. Facebook   Marketing   has   become   one   of   the   easiest,   (if   you   know   your stuff),   most   financially   viable   way   of   increasing   a   Company’s   exposure and    therefore    has    become    one    of    the    most    used    platforms    for Advertising    worldwide.    Unfortunately    if    it    is    not    dealt    with    in    a Professional   well   thought   through   manner,   it   can   do   more   harm   than good,   for   instance,   spelling   errors,   bad   grammar   and   repetative   material which irritates more than advertises. Why   am   I   writing   about   the   appalling   practice   today?      Us   Marketers   do   a lot   of   trolling   and   our   best   defence   is   to   keep   tabs   on   the   competition, as   is   every   company’s   responsibility   to   ensure   that   they   stay   abreast   of the   competition   in   their   respective   industries;   and   it   was   during   one   of these   strategic   fact   and   statistic   gathering   projects   that   we   happened upon one such company.  Now, how to spot a FAKER’s Facebook Page;  I   am   not   going   to   bore   you   with   the   step-by-step   procedure   to   snuff   out these   dracks   of   the   business   world,   but   will   guide   you   trough   the   tell- tale clues to look for. 1. A company situated in a small community with a Facebook following of over 10, 000, especially if the company’s Facebook Page is only a couple of months old, of which the information is available under a Page’s Community Tab. 2. The same company’s feed is extremely busy with very little to no responses from its community eg.  1 or 2 likes per interaction, and very few Comments. 3. Spot checks on the company’s “likers” finds them living in areas not in any way in the proximity of the company, and checking on how many other Facebook Pages they inhabit, reaching over 200.  Remember, not all the Page’s likers may be fake, so move to the most original community members. 4. The corresponding Twitter Account has significantly less followers in relation to the Facebook Page. Unfortunately for these undignified transgressors, Twitter has a “Fakers” dashboard where these statistics are publically available.  https://fakers.statuspeople.com/Fakers/Dashboard - if after you have checked all the above steps and you are still of the opinion that a company is buying followers, the above link can be utilised to confirm your suspicions.                                                                                                   
…..   and   Bob’s   your   Uncle……   said   suspicions   confirmed…..      Twitter Account example Now….    why    is    this    practice    not    in    any    way    acceptable    in    any society. You   are   selling   your   own   company   short,   in   other   words   you are    voicing    very    loudly    to    the    world    that    not    even    the Company itsself has faith in its abilities. The   business   owner’s   integrity   is   questioned   immediately and   labelled   in   two-fold   as…..   if   he/shecan   do   that,   what else   are   they   capable   of   and   “the   Crum   Catcher   made   me do it” will simply not cut it when caught out…. If    they    take    these    types    of    shortcuts    with    their    own marketing, what will they do to my Company and its image? Do    I    really    want    to    be    associated    with    such    dishonesty, people   might   think   of   my   company   as   dishonest   simply   for being in business with such a company. Marketing     is     meant     soley     to     grow     your     business,     by dabbling   in   such   underhanded   and   dispicable   practices,   you are   completely   missing   the   point,   Fake   likes   are   not   going   to grow your bottom line…. “The   worst   part   is   these   are   the   same   people   who   are   tweeting and      preaching      the      importance      of      integrity,      authenticity, relationships, and how to build and be a human social brand”.   courtesy of www.pammarketingnut.com   This   does   unfortunately   impact   Marketing   Agencies   very   directly as   prospective   clients   ask   the   question,   why   is   my   Facebook   Page not   growing   like   “so-and-so’s   Page,   but   I   simply   proudly   answer that   we   are   a   reputable   Marketer   who   will   in   no   way   at   any   time put your Company at this type of risk.  
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JACQUELINE DESIGNS