NICE TO MEET YOU PORTFOLIO ARTICLES
Why do I need a designer? By Jacky Grassman 23 May 2018 Most   people   are   quite   capable   of   putting   together   a   marketable   design,   although   the   shock   when   you   receive   a   mail   from   your   printers….”YOUR   ARTWORK   IS   NOT PRINT   READY,   PLEASE   SUPPLY ARTWORK AS   PER   SPECIFICATIONS”,   feels   like   a   dagger   straight   to   the   heart!     You   worked   so   hard   to   get   it   all   just   picture   perfect and   they   have   just   administered   a   low-blow,   they   might   as   well   have   said,   “URGH!!!   you   designed   this   yourself,   didn’t   you?”      Relax,   take   a   deep   breathe,   there   is   most likely   nothing   wrong   with   the   aesthetic   quality   of   your   design,   but   more   likely   the   technical   properties   thereof,   and   without   a   design   qualifying   to   each   of   these properties, you might as well be printing your flyers or business cards on your Laserjet printer standing on the corner of your desk. Allow me to explain;  Believe   it   or   not,   but   commercial   printers   do   not   print   on A4   or A5   pieces   of   paper,   or   the   prefered   size   of   your   printing.      Printing   is   done   on   large   sheets   and/or   rolls   of paper,   using   either   one   of   the   folowing   processes,   Offset   lithography,   Flexography,   Digital   printing:   inkjet   &   xerography,   Gravure   and   Screen   printing.      Each   process   is unique to the type of finished product you are after.  Dimensions: The   size   of   your   design   must   already   be   the   right   size   for   printing,   and   please   ensure   that   your   design   is   set   to   the   correct   settings   i.e:      mm’s,   cm’s   meters.      This   could create horrible misunderstandings, whilst you believe you will be receiving an A5 document and they deliver a box as big as your house. Bleed:  Printers   would   normally   request   that   your   artwork   allows   for   a   5mm   bleed.      This   is   to   ensure   that   none   of   the   vital   information   is   lost   during   the   cutting   process,   YES   a bleed is an absolute necessity, and no, you can not just stretch your background. RGB/CMYK: R      G      B…..you   guessed   it,   Red   Green   Blue,   these   are   the   colours   your   design   contains,   although   large   printers   do   not   work   on   normal   cartridges,   their   “cartridges”   or “toners”   are   filled   with   C   (Cyan)   M(Magenta)   Y(Yellow)   and   K(key)      …..   Black.      CMYK   colours   are   in   no   way   remotely   the   same   as   RGB   colours,   therefore   your   artwork needs   to   be   set   to   CMYK   colours   and   not   RGB   colours   or   you   will   be   not-so-pleasantly   surprised   when   you   open   your   delivered   product.      This   causes   extreme unhappiness, once again one of the main reasons to use a designer. :-)….and no….. you can search far and wide, there are no NEON colours in CMYK. Format:   Most   printing   companies   do   not   accept   *.jpg….   in   English   -   JPegs,   for   printing   but   prefer   to   work   on   PDF   files,   why   PDF   files   you   ask?      It   is   widely   misconstrued   that PDF   documents   are   solely   used   to   ensure   no   ammendments   are   made   on   a   document.      In   actual   fact,   PDF’s   are   used   to   gather   different   parts   of   a   design   for   import purposes   into   a   different   program,   that   then   can   be   taken   apart   and   moved   around.      Please   take   note:      Printing   your   jpg   or   png(Portable   Network   Graphic)   to   PDF   will not   make   your   design   in   any   way   print   ready   and   will   certainly   not   allow   any   program   in   the   world   to   simply   ungroup   your   artwork   and   move   it   around.      Should   your chosen   printing   company   agree   to   jpg   file   formats,   the   file   must   be   at   least   400DPI   (Dots   per   inch),   although   this   is   NOT   SUGGESTED,   as   flat   images   are   NOT preferable in printing. Convert to Curves: All   fonts   need   to   be   converted   to   curves,   should   your   program   you   are   designing   in   not   allow   this   feature,…..you   need   a   designer   :-)      but   why?      Fonts   are   installed individually   on   different   computers   and/or   devices   and   should   your   chosen   font   not   be   installed   on   the   receiving   computer,   it   WILL   look   like   your   teacher   screaming   at you to listen in class…. #$*)#_)*%&*#(*)@#(%*)$9 Overprint values: All text and fine lines need to be set to overprint. Trust me…. a little detail like this makes a huge difference.  Therefore you need a designer :-) Text: All   text   should   preferably   be   bigger   than   7pt   (Points),   and   please   avoid   using   text   that   is   made   up   of   more   than   one   process   colour.      SIZE   is   important   but   what   is   more important is the size of your text in relation to the rest of your design. Positioning: Text, images, logos etc. must be at least 5mm away from the edge of your page,….. and this does not include the bleed. Then   …..   the   big   one…..   should   your   design   be   done   in   MS   Word,   Powerpoint,   Excel   or   any   other   MS   Office   program   or   fast   design   program   from   your   app   store,   you WILL be charged a design fee to convert them to a print ready file. Designing   is   a   specialised   field,   designers   work   on   programs   that   cost   an   arm   and   a   leg   and   probably   a   lung   as   well,   these   are   the   programs   that   designers   and   printing companies   share   to   ensure   that   which   you   want   printed   is   done   in   the   best   possible   way   at   the   highest   possibly   quality.   Designers   spend   hours   on   end   designing   and concentrating   on   the   finest   details   to   produce   the   requested   product,   therefore,   should   we   quote   on   a   design   fee   for   printing,   please   do   not   take   the   shortcuts   and   try and   design   the   final   product,   rather   send   us   the   different   elements   you   would   like   to   use   in   your   design   and   allow   us   to   design   and   accept   that   the   design   fee   is   a   small price to pay instead of sitting with huge expenses and having to redo the entire project.  truly hope this helps a little in setting your mind at ease about the print ready aspect of Marketing Material. '

I

t   

can   

be   

done….   

with   

another   

pic   

though   

….   

hiehie,   

please

remember,  

if  

it  

is  

not  

there  

in  

the  

image,  

it  

simply  

does  

not  

exist,  

so

what  

is  

being  

asked  

of  

this  

image  

will  

need  

to  

be  

built…….  

so,  

we  

will

most  

probably  

never  

say  

NO,  

to  

a  

client’s  

concept  

requests,  

but  

that

would  

mean  

quite  

a  

high  

level  

of  

designing  

skill,  

many  

hours  

of  

work

and  

numerous  

years  

of  

experience  

or  

simply  

using  

another  

image…..

so   

please   

do   

not   

expect   

a   

minimal   

design   

fee”,   

and   

no   

I   

would

probably   

not   

be   

able   

to   

quote   

beforehand   

as   

there   

are   

many

components  

that  

need  

to  

be  

taken  

into  

consideration  

which  

can  

only

be able be gauged at completion”.

Articles
NICE TO MEET YOU PORTFOLIO ARTICLES
Why do I need a designer?  By Jacky Grassman 23 May 2018 Most    people    are    quite    capable    of    putting    together    a    marketable design,    although    the    shock    when    you    receive    a    mail    from    your printers….”YOUR    ARTWORK    IS    NOT    PRINT    READY,    PLEASE SUPPLY    ARTWORK    AS    PER    SPECIFICATIONS”,    feels    like    a dagger   straight   to   the   heart!      You   worked   so   hard   to   get   it   all   just picture   perfect   and   they   have   just   administered   a   low-blow,   they might   as   well   have   said,   “URGH!!!   you   designed   this   yourself,   didn’t you?”      Relax,   take   a   deep   breathe,   there   is   most   likely   nothing   wrong with   the   aesthetic   quality   of   your   design,   but   more   likely   the   technical properties   thereof,   and   without   a   design   qualifying   to   each   of   these properties,   you   might   as   well   be   printing   your   flyers   or   business cards on your Laserjet printer standing on the corner of your desk. Allow me to explain;  Believe   it   or   not,   but   commercial   printers   do   not   print   on   A4   or   A5 pieces of paper, or the prefered size of your printing.  Printing is done on   large   sheets   and/or   rolls   of   paper,   using   either   one   of   the   folowing processes,   Offset   lithography,   Flexography,   Digital   printing:   inkjet   & xerography,   Gravure   and   Screen   printing.      Each   process   is   unique   to the type of finished product you are after.  Dimensions: The   size   of   your   design   must   already   be   the   right   size   for   printing, and   please   ensure   that   your   design   is   set   to   the   correct   settings   i.e:     mm’s,   cm’s   meters.      This   could   create   horrible   misunderstandings, whilst   you   believe   you   will   be   receiving   an   A5   document   but   they deliver a box as big as your house. Bleed:  Printers   would   normally   request   that   your   artwork   allows   for   a   5mm bleed.      This   is   to   ensure   that   none   of   the   vital   information   is   lost during   the   cutting   process,   YES   a   bleed   is   an   absolute   necessity, and no, you can not just stretch your background. RGB/CMYK: R      G      B…..you   guessed   it,   Red   Green   Blue,   these   are   the   colours your    design    contain,    although    large    printers    do    not    work    on cartridges,    their    “cartridges”    or    “toners”    are    filled    with    C    (Cyan) M(Magenta)   Y(Yellow)   and   K(key)      …..   Black.      CMYK   colours   are   in no   way   remotely   the   same   as   RGB   colours,   therefore   your   artwork needs   to   be   set   to   CMYK   colours   and   not   RGB   colours   or   you   will   be not-so-pleasantly   surprised   when   you   open   your   delivered   product.     This    causes    extreme    unhappiness,    once    again    one    of    the    main reasons   to   use   a   designer.   :-)….and   no…..   you   can   search   far   and wide, there are no NEON colours in CMYK. Format:   Most   printing   companies   do   not   accept   *.jpg….   in   English   -   JPegs, for   printing   but   prefer   to   work   on   PDF   files,   why   PDF   files   you   ask?      It is    widely    misconstrued    that    PDF    documents    are    solely    used    to ensure   no   ammendments   are   made   on   a   document.      In   actual   fact, PDF’s    are    used    to    gather    different    parts    of    a    design    for    import purposes   into   a   different   program,   that   then   can   be   taken   apart   and moved   around.      Please   take   note:      Printing   your   jpg   or   png(Portable Network   Graphic)   to   PDF   will   not   make   your   design   in   any   way   print ready   and   will   certainly   not   allow   any   program   in   the   world   to   simply ungroup   your   artwork   and   move   it   around.      Should   your   chosen printing   company   agree   to   jpg   file   formats,   the   file   must   be   at   least 400DPI   (Dots   per   inch),   although   this   is   NOT   SUGGESTED,   as   flat images are NOT preferable in printing. Convert to Curves: All   fonts   need   to   be   converted   to   curves,   should   your   program   you are designing in not allow this feature,…..you need a designer :-)  but why?      Fonts   are   installed   individually   on   different   computers   and/or devices    and    should    your    chosen    font    not    be    installed    on    the receiving   computer,   it   WILL   look   like   your   teacher   screaming   at   you to listen in class…. #$*)#_)*%&*#(*)@#(%*)$9 Overprint values: All   text   and   fine   lines   need   to   be   set   to   overprint.   Trust   me….   a   little detail   like   this   makes   a   huge   difference.      Therefore   you   need   a designer :-) Text: All   text   should   preferably   be   bigger   than   7pt   (Points),   and   please avoid   using   text   that   is   made   up   of   more   than   one   process   colour.     SIZE   is   important   but   what   is   more   important   is   the   size   of   your   text in relation to the rest of your design. Positioning: Text,   images,   logos   etc.   must   be   at   least   5mm   away   from   the   edge   of your page,….. and this does not include the bleed. Then   …..   the   big   one…..   should   your   design   be   done   in   MS   Word, Powerpoint,   Excel   or   any   other   MS   Office   program   or   fast   design program   from   your   app   store,   you   WILL   be   charged   a   design   fee   to convert them to a print ready file. Designing   is   a   specialised   field,   designers   work   on   programs   that cost   an   arm   and   a   leg   and   probably   a   lung   as   well,   these   are   the programs   that   designers   and   printing   companies   share   to   ensure   that which   you   want   printed   is   done   in   the   best   possible   way   at   the highest   possibly   quality.   Designers   spend   hours   on   end   designing and   concentrating   on   the   finest   details   to   produce   the   requested product,   therefore,   should   we   quote   on   a   design   fee   for   printing, please   do   not   take   the   shortcuts   and   try   and   design   the   final   product, rather   send   us   the   different   elements   you   would   like   to   use   in   your design   and   allow   us   to   design   and   accept   that   the   design   fee   is   a small   price   to   pay   instead   of   sitting   with   huge   expenses   and   having to redo the entire project. I   truly   hope   this   helps   a   little   in   setting   your   mind   at   ease   about   the print ready aspect of Marketing Material. '

I

t   

can   

be   

done….   

with   

another   

pic   

though   

….   

hiehie,   

please

remember,  

if  

it  

is  

not  

there  

in  

the  

image,  

it  

simply  

does  

not  

exist,  

so

what  

is  

being  

asked  

of  

this  

image  

will  

need  

to  

be  

built…….  

so,  

we  

will

most  

probably  

never  

say  

NO,  

to  

a  

client’s  

concept  

requests,  

but  

that

would  

mean  

quite  

a  

high  

level  

of  

designing  

skill,  

many  

hours  

of  

work

and  

numerous  

years  

of  

experience  

or  

simply  

using  

another  

image…..

so   

please   

do   

not   

expect   

a   

minimal   

design   

fee”,   

and   

no   

I   

would

probably   

not   

be   

able   

to   

quote   

beforehand   

as   

there   

are   

many

components  

that  

need  

to  

be  

taken  

into  

consideration  

which  

can  

only

be able be gauged at completion”.

JACQUELINE DESIGNS  
JACQUELINE DESIGNS